About us

From Paris With Love.

Usuel is a visual manifesto of creative fashion. Based in Paris, the fashion capital, we draw our inspiration from the city’s effervescence and share it with the world. Our mission is to make this energy a new standard by using photography as a powerful means of expression.

We position ourselves at the intersection of art and fashion. By selecting visually and artistically impactful editorials, we celebrate the photographers, designers, and artists who push boundaries.

Beyond the images, we offer a unique perspective on the world of fashion through exclusive interviews with creators, models, and influencers, as well as features on events, runway shows, and presentations, especially during Fashion Week.

Our goal is to build a community of creatives and enthusiasts who share our belief that photography can transform a simple idea into a meaningful story.